Every time I put up a job listing for a camera operator (which, since hiring is a huge part of my job, is very often) there is at least one person who responds including details about their drone. In a certain way, this makes sense. Drone licenses are very hard to get so drone operators often earn more than the typical camera operator. But the problem is: I wasn’t looking for a drone operator. I don’t care, at all, that you have a drone. And, based on the job listing, you should have known that.
Recruiters, on a first pass, only glance at a candidate’s information before making their first cuts. According to a Ladders study, they spend an average of 6 seconds on each candidate before deciding whether or not to reject them. So you have a very small amount of time to make an impression. If anything in the materials you submit to a potential client does not speak directly to the job to which you’re applying, you reduce the chance they’ll find something to make them decide that you’re worth a longer look.
Imagine you’re painting a wall with an extremely limited amount of paint. Your job isn’t to paint the whole wall, it’s to cover the very specific section that your potential client cares about with as many coats as possible. Anything outside that area is just a waste of paint.
Even if you had access to more paint it wouldn’t be a great idea to go too far outside the required area. Every skill you add that is unrelated to a job dilutes your credibility with the ones that are. No one is a master of all things and if you try to make it seem that way, you’ll look unfocused and people unfamiliar with your proficiency will assume you’re a jack of all trades, master of none.
Job relevance is not something you’re going to out-do or outsmart. Rightly or wrongly, candidates are hired on how well they fit a role, not how broad their skill set is. Maybe your potential client would indeed appreciate certain skills that aren’t directly related to the position but trying to guess when that is true or what the skills are is a fool’s errand. You already have a cheat sheet for what experience and skills to highlight- a job listing or description.